Understanding Organic Traffic and Direct Traffic of a Website

Two types of traffic exist on any website: Direct Traffic and Organic Traffic. Digital Marketing professionals responsible for increasing a website's visibility keep a close watch on both.

When users open a website by directly entering its URL in the browser, they add to its Direct Traffic. On the other hand, the Organic Traffic of a website originates from a search engine.  

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You have probably taken the help of Google on quite a few occasions to find 'The best smartphone', or 'Movies now showing.' That way, you contributed towards the Organic Traffic of a few sites.

Until your website has become a household name, working on increasing  its organic traffic is among the fews ways to take it to the masses. The process begins with publishing relevant, engaging and search-engine friendly content.

Search Engine Optimization is primarily concerned with increasing the organic traffic of a site. It is a game of using the right keywords and creating quality backlinks. The higher you score here, the higher your organic guests.

Updating the website regularly with fresh blogs, PPTs, infographics, podcasts etc. and syndicating those on high-ranking sites also push it higher on the SERP.

On the other hand, newsletters, social media updates etc. are used to increase the direct traffic of a website. Such content usually contain a link, clicking on which navigates the user directly to the website.

Understandably, a successful marketing campaign will involve an equal emphasis on both the organic and direct traffic.