Understanding the Difference among Digital Marketing, SEO and Adwords

Gone are the days when business expansion for a firm meant circulating leaflets on traffic signals or any other crowded place, to let people know about the presence of the firm. In the present times, being a tech-savy earns you bonus points. People who are abreast with the latest digital marketing tactics are asked-for in every organization. Internet marketing efficient tools have changed the business promoting strategies where the customers are engaged online and educated about the brands.

Today, through this blog we're going to learn about SEO, adwords & digital marketing in brief, all of which have taken the internet world by storm.

Digital marketing: In simpler terms, it can be defined as any sort of online marketing. With the availability of almost everything online, there is a newly-evolved interest in purchasing goods over online platforms. So now, instead of verbal marketing, businesses are now connecting with their customers over internet. This is digital marketing: growing business by meeting customers online through various online assets, such as Social Media, Emails, search engines, Ebooks, online brochures, developing brand awareness strategies and their own websites.

Different SEO trends and Google Adwords tool are the important elements of digital marketing which ultimately enables you to connect with online customers.

SEO: To learn about SEO, we first need to learn about search engines. What are search engines? Google, Yahoo, etc., are the most common search engines. When a user searches something on Google, a number of search results appear on the page. Have you ever wondered how these searches are organised? Or what decides which website would be on the top of the search results and vice versa? We all are/were so engrossed in going through the search, that we never paid any importance to it. SEO is the reason behind the ranking and the visibility of any website. Through this process, the more a website appears in the search results, more it will be browsed by the users. These users which later can then be converted into prospective customers.

Adwords: It is a paid advertising service by Google. The businesses are required to pay an amount for advertising copy, which are used to market their products among the web users. This service uses keywords set by the advertiser as well as cookies. Google use this relevance to promote the products through advertising copies.